Fujifilm — B&H Retail Wall Display

A compact, high-capacity display bringing Fujifilm’s premium identity to life within a busy multi-brand retail environment.

Type: Retail Display Design · Branded Retail Fixtures
Client: Fujifilm
Location: B&H, New York, NY, USA
My role: Concept and retail display design, brand implementation, collaboration with sales on project KPIs, CAD drawings and coordination with the shop draftsman to develop the design for production.

Project

Brief & approach

The brief

As part of a wider retail rollout, Fujifilm needed a distinctive display within B&H’s existing retail environment. The 12-foot wall had to accommodate a specified range of cameras and lenses, alongside a large screen for promotional content, while presenting the brand as premium, technological and approachable within B&H’s own guidelines and constraints.

My approach

I adapted Fujifilm’s established retail identity to a compact wall-mounted format, combining white and grey finishes, light wood and direct and indirect lighting. Individual shelves rotated 45 degrees create diamond-shaped product displays beneath the screen, helping key products stand out while keeping the overall arrangement organised and visually clear. I developed the concept with the brand and sales team, then produced CAD drawings and worked with the shop draftsman to carry it through to production.