B&H — Video Conferencing Retail Experience
A dedicated technology environment where professional and home-office video conferencing could be explored hands-on.
Project
Brief & approach
The brief
B&H needed a dedicated in-store environment where customers could explore and experience video-conferencing technology, from professional office equipment to home-office setups. The space had to stand out within the larger retail store while feeling like a distinct environment of its own.
My approach
I designed the complete area, including custom furniture and a prominent overhead header that defined the space and made it visible from the sales floor. Inside, a professional-office setup centred on a product counter connected to a large wall-mounted TV, complemented by a smaller home-office area. The layout guided visitors towards the technology and made the demonstration experience easy to understand, even without staff assistance.
Outcome
The retail installation was built and delivered.
Project gallery
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