Fujifilm at Foto Care — Retail Environment Design

A refreshed camera store balancing Fujifilm’s brand identity with Foto Care’s day-to-day operations.

Type: Retail Interior Design · Branded Retail Displays & Fixtures
Client: Foto Care, in collaboration with Fujifilm
Location: 41 West 22nd Street, New York, NY 10010
My role: Retail environment and fixture design; client and sales liaison; design development and revisions; coordination with the store through execution and delivery.

Project

Brief & approach

The brief

Foto Care’s New York store needed a visual refresh and a clearer relationship between customer service, staff work areas and product displays. Existing workstations were spread across the sales floor, creating an office-like feel and interrupting the retail presentation. The design needed to introduce a stronger Fujifilm presence while respecting how Foto Care operated.

My approach

I designed a coordinated family of counters, wall and island displays for both brands, including approximately 16 linear feet of Fujifilm-branded counter, around four times as much Foto Care counter space, six islands, service counters, a column wrap and a gallery. Building on Fujifilm’s brand direction, I developed a complementary identity for Foto Care and reorganised staff areas to better separate customer service from product presentation, balancing both clients’ expectations and budget.