Fujifilm at Unique Photo — Retail Display and Counter

A branded retail environment combining high-impact product presentation with practical space for customer interaction.

Type: Retail Display Design · Branded Retail Fixtures
Client: Fujifilm (@ Unique Photo; agency: CORE DESIGN NY)
My role: Concept and retail display design, 3D visualisation, client-facing proposals and coordination between the brand, sales and store teams, balancing design expectations, operational requirements and budget.

Project

Brief & approach

The brief

As part of Fujifilm’s wider retail rollout, Unique Photo needed a dedicated brand display within the store’s existing dimensions and layout. The 12-foot-high installation had to showcase cameras, lenses and accessories, integrate promotional screens and provide an effective counter for sales and product demonstrations.

My approach

I adapted Fujifilm’s established retail identity to the available space, combining a prominent illuminated brand presence, two promotional screens and a custom counter with a frosted-acrylic front that kept product visible without creating visual clutter. A perpendicular counter with stools added 45% more counter space for customer interaction without obstructing the main sales counter or cashier operations. The design also incorporated an optional front-mounted Instax display.