Cineplex Starburst — IAAPA Trade Show Booth

Three modular design directions balancing brand impact, business performance and long-term flexibility.

Type: Trade Show Booth Design · Exhibition Design
Client: Cineplex Starburst (now Player One Amusement Group)
My role: Booth concept and spatial planning, investment-based design development, 3D visualisation, client presentations and technical drafting.

Project

Brief & approach

The brief

Cineplex Starburst needed a 20' × 60' booth for IAAPA, combining arcade experiences, AV displays and dedicated meeting space. The modular aluminium-profile and panel system needed to support different investment levels, purchase or rental options within a multi-year arrangement, and potential use beyond the exhibition booth, including the client’s own locations.

My approach

I developed three proposals at different investment levels, from an expanded double-deck configuration to more streamlined alternatives. Each explored a different balance of brand presence, product demonstrations, meeting space and budget, while the modular system allowed configurations to adapt to different environments and future deployment.

Outcome

The proposal won the bid and was selected for execution. As project requirements and brand direction evolved, the original concepts were superseded by a completely new design developed from scratch for Player One Amusement Group.